Revisiting Technology Acceptance Model with Social Influence Factors
نویسندگان
چکیده
Despite many numbers of studies in Technology Acceptance Model (TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation (spreadsheet) and Internet usage. Study findings include that 1) social influence has a direct impact on the usage of spreadsheet, but not on Internet usage, and 2) social influence has a stronger indirect impact on IS use through PEU than through PU (for both Internet and spreadsheet). Keyword: Technology acceptance model, Social Influence, Structural Equation Modeling
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